Our Story

Shobitam Founders

Our mission is to help people feel good, look good, and do good.

Founded by fashionistas and creative sisters Aparna and Ambika in Seattle, Shobitam is dedicated to making Indian ethnic wear affordable, elegant and available globally. We are powered by a passion for wearing good clothes, an interest in designing them, and a drive to make them available to all. A shop for a cause, our mission is to help people feel good, look good and do good. 
Our team works closely with weavers across India in designing unique collections and  making a difference in their lives and popularizing lesser known and unique weaves.We sell those directly to customers through an online platform, offering beautiful selections with quality, prices and 5-star service! 
We realize that there is a growing need and desire among Indian women living outside India to catch up with the latest trends. We also believe that women deserve to wear fine high quality sarees and jewelry without breaking their bank accounts.
So when our mom suggested 'Shobitam' as our brand name and our dad volunteered to help with the logistics, we didn’t see any reason to not pursue our dream.

All our stock is located in the US and ships by the next business day.