SHOBITAM IN THE MEDIA
Your story
These women entrepreneurs built an Indian ethnic wear brand to serve the global demand, made Rs 9 Cr revenue in 2 years
Shobitam was founded by Aparna and Ambika Thyagrajan in 2019 to serve the global demand for Indian ethnic wear. Started with a pilot launch on Etsy, the brand has grown 300 percent in the last two years and made Rs 9 crore in revenue.
starter story
We Bootstrapped A $1.2M/Year Ethnic Fashion Brand [Top 1% Etsy Store]
We have stuck to our mission and vision from day one. Every decision that we have taken so far is led by our principle of being “Weavers First & Customer First”. Finally, we love our culture with strong values where we not only “Work Hard” but “Play Harder” to have fun as a team!
VOYAGE LA
Meet Aparna Thyagarajan
When we started Shobitam in 2019 as a passion project, we did not envisage all this. We aimed to create a shopping experience that we could not find. An experience that brought back all the good memories associated with our homeland. Our technology-backed approach led us to the right avenues quite early on in the business.
Today the heartfelt notes from our customers, weavers, and employees help us in pushing ourselves harder.
India currents
I Found Ethically Sourced Sarees: Tapestries of Resilience
The other day, while airing out and refolding my sarees, I realized I hadn’t bought a saree in many years! A few days before Deepawali and my birthday, I knew I had nowhere to go but that was no excuse – after almost a year into the pandemic, I wanted to look and feel good.
Vegan First
Five Essentials To Add To Your Diwali Party Checklist This Year
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SMB STORY
Meet the 5 small Indian ethnic wear brands that are making a mark globally
For Indians around the world, Indian ethnic wear brings a sense of belonging. Here are five homegrown brands that are taking the country’s artisanal work across the world.
SMB STORY
5 Indian online ethnic wear, jewellery brands that saw bumper sales this festive season
Online shopping is the new normal and this Diwali, SMBStory lists five ethnic wear and jewellery brands that have caught customers’ eye.