SHOBITAM IN THE MEDIA
With an ARR of Rs 22 crores in just 3 years, this creative sister duo and women entrepreneurs are building a world class ethnic fashion brand!
An extension of their personalities,Aparnaand Ambika conceptualised and foundedShobitamon March 8th, 2019 (on International Women’s Day) with a mission to make people “Look good, Do good, and Feel good!”. What started as a pilot launch on Etsy has now transfigured into a fast-growing start-up with over 300 percent growth in revenues and reviews touching the sky.
Shobitam, the One-Stop-Shop for Ethnic Fashion, Announces a Global Advisory Board to Drive Exponential Growth with Scale. Celebrates the First Year of its Web Store
After reaching over 40,000 fans, and customers in 30 countries, the company posts 300% YOY growth, and assembles a stellar advisory board, while continuing its march towards its vision of democratizing ethnic fashion globally.
Shobitam appoints Tute Consult as its Strategic Communications Partner
Tute Consult will be responsible for developing a holistic communication strategy to amplify the brand’s mission.
How This Ethnic Saree Brand Has Been Growing 8X YoY Working with 400 Weavers across 19 Cities
Indian saree is by large the most popular outfit in the nation, its market size thus is unlike any other. Consumers are loyal to certain brands which they have preferred over generations without much thought, observably. Hence, it is very difficult to cut into the Rs 40,000 crore saree market, which is currently growing at a CAGR of 5-6 percent between 2018 to 2023.
Shobitam launches festive campaign "Timeless Weaves for Timeless Moments"
Shobitam - ethnic wear global platform, launches festive campaign "Timeless Weaves for Timeless Moments" encapsulating the joys of life
Weaving Passion and Purpose at Shobitam
The most successful founders are those who turn their passion into purpose. That’s certainly the case for Shobitam co-founders and sisters Aparna and Ambika.
Seattle sisters lead fast-growing e-commerce startup selling ethnic fashion products worldwide
It started three years ago after a casual conversation about ethnic fashion between former technology executives.
Now sisters Aparna and Ambika Thyagarajan are leading a fast-growing direct-to-consumer online platform called Shobitam to democratize ethnic fashion globally and make a difference for the weavers and artisans involved.
These women entrepreneurs built an Indian ethnic wear brand to serve the global demand, made Rs 9 Cr revenue in 2 years
Shobitam was founded by Aparna and Ambika Thyagrajan in 2019 to serve the global demand for Indian ethnic wear. Started with a pilot launch on Etsy, the brand has grown 300 percent in the last two years and made Rs 9 crore in revenue.
We Bootstrapped A $1.2M/Year Ethnic Fashion Brand [Top 1% Etsy Store]
We have stuck to our mission and vision from day one. Every decision that we have taken so far is led by our principle of being “Weavers First & Customer First”. Finally, we love our culture with strong values where we not only “Work Hard” but “Play Harder” to have fun as a team!
Meet Aparna Thyagarajan
When we started Shobitam in 2019 as a passion project, we did not envisage all this. We aimed to create a shopping experience that we could not find. An experience that brought back all the good memories associated with our homeland. Our technology-backed approach led us to the right avenues quite early on in the business.
Today the heartfelt notes from our customers, weavers, and employees help us in pushing ourselves harder.
I Found Ethically Sourced Sarees: Tapestries of Resilience
The other day, while airing out and refolding my sarees, I realized I hadn’t bought a saree in many years! A few days before Deepawali and my birthday, I knew I had nowhere to go but that was no excuse – after almost a year into the pandemic, I wanted to look and feel good.
Meet the 5 small Indian ethnic wear brands that are making a mark globally
For Indians around the world, Indian ethnic wear brings a sense of belonging. Here are five homegrown brands that are taking the country’s artisanal work across the world.
5 Indian online ethnic wear, jewellery brands that saw bumper sales this festive season
Online shopping is the new normal and this Diwali, SMBStory lists five ethnic wear and jewellery brands that have caught customers’ eye.