This strategic alliance is expected to create pathways for customer acquisition with the Indian diaspora both within India and globally, facilitate rapid growth and help solidify Shobitam’s position as a world class ethnic wear brand from India to the world as per an official statement by the brand.

As one of India’s most credible voices, Vidya has always supported the traditional art of handlooms, encouraging local artisans from across the nation.

Shobitam, a D2C ethnic wear brand, announced the association of bollywood actor Vidya Balan as a brand ambassador.

She has also played a significant role in various social initiatives that strive to empower and sustain the livelihood of traditional handloom weavers.

Vidya is universally credited for bringing the saree back to the red carpet, making it cool and relevant for a new generation.

The brand is known for its unique and stylish ethnic wear, and Vidya Balan is the perfect fit for the brand.

The association is aimed at growing the brand’s connect with customers globally

The actor is said to be a passionate about traditional Indian handlooms.

Shobitam, a D2C ethnic wear brand, today announced the association of actor Vidya Balan as its brand ambassador.

Shobitam, a leading D2C ethnic wear brand that focuses on making Indian handlooms elegant globally today launched “Rang” a ‘made to wear’ collection featuring timeless silhouettes of Anarkalis, Kurtis, Skirts, Salwar Kameez, Lehengas, and long dresses in classy and comfortable cotton crafted using heritage Rajasthani Bagru hand block printing techniques.

Mumbai: Today, women are breaking the glass ceiling in every sector. Beyond all this, there still exists a patriarchal mindset. Not many women are in the C-suite taking important decisions.

Global ethnic wear brand Shobitam, announced the acquisition of Indian fashion house brand designing custom and designer blouses – House of Blouse for an undisclosed sum. 

Ethnic-wear brand Shobitam has launched the Makar Collection by Designer Girish Lakshman. Makar is an ode to the rich tradition of festivals across all of India and an expression of Girish’s personal history with festivals and designs that reflect India’s cultural heritage.

At Shobitam, the mission is to democratize ethnic fashion by making Indian ethnic wear more affordable, elegant, and accessible globally.

National, 14th December 2022: Shobitam, a leading D2C ethnic wear brand that focuses on making Indian handlooms elegant globally today launched its new collection named Amore featuring rich traditional Indian fabrics designed in modern, western silhouettes such as trench coats, jackets, capes and ponchos, a fusion of ethnic Asian flair and Western aesthetics.

New Delhi: Shobitam, a D2C ethnic wear global brand specialized in making Indian handlooms is collaborating with theBITS, Pilani to set up ‘Shobitam Centre for Women Entrepreneurship’ (SCWE)’, to strengthen startup ventures from women across the campuses.

Shobitam’s premium range of vegan silk sarees, made from banana fibre, is definitely worth a look. The natural sheen and texture of this material is as close to the real deal and comes in a range of styles and designs, not to mention the touches of zari that is also vegan.

An extension of their personalities,Aparnaand Ambika conceptualised and foundedShobitamon March 8th, 2019 (on International Women’s Day) with a mission to make people “Look good, Do good, and Feel good!”. What started as a pilot launch on Etsy has now transfigured into a fast-growing start-up with over 300 percent growth in revenues and reviews touching the sky.

After reaching over 40,000 fans, and customers in 30 countries, the company posts 300% YOY growth, and assembles a stellar advisory board, while continuing its march towards its vision of democratizing ethnic fashion globally.

Tute Consult will be responsible for developing a holistic communication strategy to amplify the brand’s mission.

Indian saree is by large the most popular outfit in the nation, its market size thus is unlike any other. Consumers are loyal to certain brands which they have preferred over generations without much thought, observably. Hence, it is very difficult to cut into the Rs 40,000 crore saree market, which is currently growing at a CAGR of 5-6 percent between 2018 to 2023.

Shobitam - ethnic wear global platform, launches festive campaign "Timeless Weaves for Timeless Moments" encapsulating the joys of life

The most successful founders are those who turn their passion into purpose. That’s certainly the case for Shobitam co-founders and sisters Aparna and Ambika.

It started three years ago after a casual conversation about ethnic fashion between former technology executives.

Now sisters Aparna and Ambika Thyagarajan are leading a fast-growing direct-to-consumer online platform called Shobitam to democratize ethnic fashion globally and make a difference for the weavers and artisans involved. 

Shobitam was founded by Aparna and Ambika Thyagrajan in 2019 to serve the global demand for Indian ethnic wear. Started with a pilot launch on Etsy, the brand has grown 300 percent in the last two years and made Rs 9 crore in revenue.

We have stuck to our mission and vision from day one. Every decision that we have taken so far is led by our principle of being “Weavers First & Customer First”. Finally, we love our culture with strong values where we not only “Work Hard” but “Play Harder” to have fun as a team!

When we started Shobitam in 2019 as a passion project, we did not envisage all this. We aimed to create a shopping experience that we could not find. An experience that brought back all the good memories associated with our homeland. Our technology-backed approach led us to the right avenues quite early on in the business.

Today the heartfelt notes from our customers, weavers, and employees help us in pushing ourselves harder.

The other day, while airing out and refolding my sarees, I realized I hadn’t bought a saree in many years! A few days before Deepawali and my birthday, I knew I had nowhere to go but that was no excuse –  after almost a year into the pandemic, I wanted to look and feel good. 

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For Indians around the world, Indian ethnic wear brings a sense of belonging. Here are five homegrown brands that are taking the country’s artisanal work across the world.

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As one of India’s most credible voices, Vidya has always supported the traditional art of handlooms, encouraging local artisans from across the nation.